Intercept Pharmaceuticals Senior Director, Value Strategy - Strategic Marketing in New York, New York
As a key member of the Strategic Marketing team, the Senior Director, Value and Access Strategy will be responsible for the development and implementation of the US Value and Access strategy for OCA in NASH. This position will build this strategy based on clinical and economic evidence, value proposition generation, and primary and secondary research insights. The position will also be responsible for developing and implementing enduring pricing strategy, value messaging, promotional content and tactics that will be compelling to US payers and health systems. This position will work to ensure cross-functional alignment between Strategic Marketing, US Market Access, International Market Access, Policy, Finance, Medical Affairs, and Health Outcomes. The role reports to the Vice President of NASH Strategic Marketing with a dotted line to the Vice Preseident, US Market Access.
This role will inevitably grow and adapt as priorities change, but will likely include many or all of the following responsibilities:
Develops a US market access and pricing strategy, which is aligned to the over-arching brand strategy, for a NASH indication for OCA which both optimizes brand value and ensures access to OCA for the appropriate patient.
Develops a payer research plan and distills payer insights to ensure value strategies are robust and validated, and transparently balance opportunity and risk.
Develops value and access scenarios to address market evolution, guideline changes, new diagnostic tests and competitive launches to ensure OCA access is sustainable across key US payer architypes, including Integrated Delivery Networks (IDNs).
Provides US Pricing and Market Access input to the Global Brand Team ensuring the voice of the payer is fully incorporated into brand strategy.
Provides input to the Global Value and Access cross-functional working team to ensure alignment and collaboration across US Market Access, International Market Access, HEOR and Medical.
Collaborates with International Access team to ensure all core economic modelling (burden of disease, cost effectiveness, budget impact) fully incorporates US payer needs.
Works with Corporate Affairs to develop plans to support appropriate policy initiatives.
Develops core value and access launch materials to support the US market (e.g. Pricing policy, Value pack, Value Messages, Contracting toolkit, Payer Launch Strategy & Plan) taking into account key payer archetypes.
Acts as a strong and visible leader in the importance of good business conduct and adherence with applicable laws, regulations, rules and codes
Drives the spirit of ONE Team across all functions by supporting a team approach to focus on our patients and customers as our top priorities
Minimum of 10 years of pharmaceutical/biotechnology experience in managed care, HEOR, marketing and key accounts
Strong familiarity with US market access landscape, including various payer types and models
Specialty product launch experience, preferably in first-to-market disease states
Career path that exhibits increased responsibility and leadership
Bachelor’s Degree required, Master’s Degree highly preferred
Ideally has therapeutic experience in liver, metabolic and/or cardiovascular disease
Ability to lead in a fast-paced environment
Ability to think in the big picture, while also being disciplined and detail-oriented
Ability to put innovation in to action
Is regarded as a proactive, supportive and collaborative partner
Ability to establish trust-based relationships with key external stakeholders
Strong analytical skills to be able to do conduct both qualitative and quantitative assessments
Ability to operate effectively in an evolving organizational structure with minimal direction
Ability to engage and influence multiple stakeholders to achieve the objective, often without direct authority
Excellent verbal and written communications skills
Learning agility and ‘scalability’ to take on increasing responsibility as Intercept grows
Consistent demonstration and embodiment of company core values: Collaboration, Excellence, Innovation, Integrity, Passion, Patient/Stakeholder Centricity; is a champion of the "ONE Team" spirit
Ability to have fun!
Keyword: Senior Director, Value Strategy - Strategic Marketing
From: Intercept Pharmaceuticals